| How
to Optimize Title Tags |
Optimizing
the title tags plays an extremely important role in
any search engine optimization campaign. In addition
to search engine optimization, well written title tags
also help you in increasing the usablity of a web page.
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| Importance
of title tags |
| Title
tags play three very important roles as described below
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This
is because all major and minor search engines
place much weightage on these tags (and use these
tags to gather information about an website) in
comparison to all other aspects |
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Secondly
many major search engines like google and yahoo!
display title tags of a web page as a heading
in their SERPs (Search engine results page) followed
by a breif description of the content were the
keywords appear |
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The
third most important fuction of title tags is
to help the user in finding out which page he
is on. Almost all popular browsers including Microsoft
Internet Explorer, display title tags on the top
bar as well as the bottom. Firefox 1.0 uses title
tags to describe 'tabs'. This makes title tags
extremely important from the web usability point
of view as well. |
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| Title
tags and web page content |
The
onpage content of the webpage is also as important as
the title tags and should be optmized properly. There
are many factors that need to be taken care of while
optmizing webpage content like keyword research, analyzing
keyword density, keyword location, headings tags, anchor
texts etc.
Basically
the one thing which should be common between the title
tags and the content of a webpage is the keyword. The
challeange here is to find that important keyword from
the content. Here's where proper keyword analysis comes
into the picture. A proper keyword research should help
a person in identifying the primary (most important
keyword to be used in the title tags, heading tags,
alt tag etc.) and secondary keywords (keywords which
can be used additionally). In addition to using the
primary keyword as the title, it also makes sense to
keep the title as descriptive as possible. This can
be done by adding one or two additional words to the
keyword making it unique and descriptive. Using a descriptive
title will improve the click-through rate in addition
to making the webpage more usable. The best way to go
about it is to use the same keyword or variation of
the same keyword in the url, webpage content as well
as the title tags of a webpage.
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Why
is the Title Tag Important from Search Engine Optimization
perspective? |
Title
Tag is an important Tag amongst other SEO related options
, as it not only communicates the theme of your web
page to the human visitors but is also considered very
important by the Search Engine crawlers. Title Tag is
not a Meta Tag, but nevertheless it is the most important
of all Tags. Almost all crawler based search engines
use the Title Tag to gather information about your web
site. The search engines use the words or the content
of the Title Tag during the ranking process to analyze
the relevance of your web page. Major search engines
like Google, Yahoo, AOL, AltaVista, and AlltheWeb use
your web page's Title Tag to evaluate its relevance.
Title
Tag is the hyperlinked text title that is displayed
in the search engine results page (SERP). The users,
in turn, click on this hyperlink to go to your web site.
The
Title Tag is also used as the text when you bookmark'
a page or add a certain web page to your favorites'
list in your browser.
A
carefully constructed Title Tag is very important for
your page's ranking with the search engines.
Of
late, a large number of articles have been written with
differing views and opinions regarding the relevance
and benefits of various Meta Tags. Most experts, however,
agree that the Title Tag is a significant tool in any
search engine optimization campaign.
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| What
is Title Tag |
The
Title Tag is an HTML code that shows the
words that appear in the Title bar at the
top of your web browser. These words do
not appear anywhere else on your web page.
For instance, the Title Tag of this page
appears as Meta Tag Optimization : Title
and Meta Description Tag Optimization' at
the top bar of your web browser. This is
because these words were entered into the
Title Tag of the web site's HTML code. Usually,
the Title Tag is the first element in the
area of your site, followed by the Meta
Description and the Meta Keywords Tags.
Before, we discuss the Title Tag in greater
detail; lets see how it looks in your web
site's HTML code:
<Head>
<Title Meta> Tag Optimization :
Title and Meta Description Tag Optimization
</Title>
</Head>
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Mistakes
to avoid while optimizing title tags
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This
is a major mistake as using lots of keywords
would dilute the effect of the title. A
title tag can provide the maximum advantage
only if it focuses on a specific keyword
which is most important as far as the webpage
is concerned ...More |
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