| Search
Engine Optimization or SEO for short is modification done
in the web site design, coding, content and/or structure of
a web site in an effort to achieve the higher ranking within
search engines. Search Engine Optimization are done to attend
the highest ranking in the search engine results for some
targeted keywords or key phrases.
Search
engine optimization can be enforced on the website while designing
it or can be performed after a website is designed. It is
a technique that can be used to develop a website, which is
search engine friendly. Most of the search engine uses software
called "crawlers" or "spider". The main
motive of these software are to check the website create their
index (search engine index).
The
method of getting search result is different for each search
engines. Search engine applies many techniques to index the
web pages and include into its directory. So the next time
if your web page ranking high within one search engine and
not in another then do not bother, it's because of different
method used by these search engines. To rank higher in the
entire search engine you can do the things which are used
by all search engines. You have to track all the changes happened
in the search engine operation or method of spider software
for getting search results and accordingly modify your web
sites.
The
process of search engine optimization includes the optimization
of the following items:
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Analyzing
Site |
| |
Site
Designing |
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Promotion of website and |
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Maintenance
of website |
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